Carol L.

About Carol

As a child growing up in California, I enjoyed setting up my Barbie House more than playing with the dolls, and would change the layouts frequently. As a teenager, I began to draw out floor plans for my “dream home” with rooms of secret passages, turrets with book-filled shelves and comfortable furniture with cozy blankets.

During the busyness of being Mom to 7 children, the designing, building & furnishing of my own home also evolved into assisting various friends, family and referrals with their home design projects.

I also delved into the DIY realm and designed full custom cabinet layouts for kitchens & baths, learned wall-finish techniques, refinished furniture and brought light into spaces with unique lighting concepts.

See Gallery

What was your inspiration to pursue your furniture/design career?

After moving to Arizona, I was missing the creative outlet that design provides, coupled with the opportunity to interact with and help other people. Working here at Norwood fulfills both aspects while allowing me to work with a variety of design elements and home furnishings.

What is your favorite design tip?

I encourage my clients to first consider their own sense of style as opposed to only what’s on trend. This requires reflection on how they live and want to utilize their space, which sometimes encourages thinking outside the box!

How would you describe your personal style?

I like an ecletic mix and especially finding that special piece that adds interest and emphasis to a living space. I love adding pops of color in accessories or furnishings while creating an overall look that is warm and inviting.

What do you love most about helping people design and furnish their home?

I believe our homes are our sanctuaries to gather with family and friends or as a retreat from the pressures of daily life. Our environment affects how we think, how we feel and ultimately how we live. So it’s satisfying for me to help others create that special space for themsleves and their loved ones.

I really enjoy my client’s response when the project is finished and they love the result. It’s gratifying and humbling to me when they are so appreciative of what we have created together.

What is your favorite project that you’ve worked on here at Norwood?

My clients are truly the joy of my projects. From helping someone learn the workings of an adjustable-bed base to selecting the perfect piece of art for a formal living room, or transforming an unused dining room into an intimate conversation area, the fun of the process is helping each one successfully complete their design vision.

Reviews:

“We had the pleasure of working with Carol and Todd recently. Overall it was a great experience. They are professional, knowledgeable and paid close attention to all the details. We purchase several pieces of furniture and did a whole house window treatment installation. We would recommend Carol, Todd and Norwood to anyone.”

– Christine B, Google Fixe Star Review 8/7/26

Excellent store with excellent customer service. Every step of the way was exceptional in a custom order and expected timelines. Delivery and set up went without a hitch. Carol and Jim were outstanding.

– Samsal, Google Five Star Review 5/14/26

I recently completed decorating my great room, with the help of Norwood Furniture and their talented designer, Carol Lauricella. If I were asked to rate their services on a scale of 1 – 10, I would give them a 20! From the moment I walked through their door I felt welcome and comfortable. Working with Carol was delightful. She guided me when I was unsure of what I wanted and was always mindful of my needs and finances. I appreciated her honesty and expertise that proved to be invaluable! The result is lovely and I couldn’t be more pleased! I love my new updated look and the quality of each piece. When I go into my great room, I can hardly believe the beautiful transformation. Thank you Norwood and Carol for helping me create a space I will enjoy for years to come!

– Shayne D,

“I had been searching for a black kitchen table large enough to seat ten for months—scrolling online and visiting store after store with a clear vision in mind, but never quite finding the right combination of quality, style, and color. Norwood Furniture gave me hope with their custom options, but when those still didn’t fullymatch what I had envisioned, Carol went above and beyond. She reached out to the manufacturer and helped bring my exact vision to life. I absolutely love the style and color, and I’m especially thrilled that the table is the perfect size and made in one solid piece. The entire process was quick and painless, and I couldn’t be happier with our new table and chairs!”

– Jamie, 3/28/26

We were replacing our entire living room, and Carol was extremely knowledgeable and helpful with providing us ideas and furniture options in various price points. She has excellent color sense and is able to pull fabrics together that work in harmony with each other. Our room looks fabulous, and we are very happy with the quality, selection, and price of our new room! Norwood really goes the extra  mile with service—nothing you’d get from the big discount stores. And their pieces are unique and give that “high-end” look, so your room won’t look like everyone else’s on your block!

– Chris Stima, 3/26/2026