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Minimalist living room with niche fireplace – rendering

Motion furniture is a best-seller here at Norwood, and we understand why. Comfort is important when you’re at home, but we also think style is equally as important. Our newest addition to  motion furniture is the line Elran, where comfort and style collide.

Founded in 1967 by Mr. Irving Lubin, Elran was the first Canadian company to specialize in reclining furniture. Today, this family business is managed by the second generation, Mr. Sheldon Lubin and Mr. Eric Abécassis. Until 1979, Elran manufactured only one type of product, the reclining chair. 1980 marked a very important year for Elran. We became the first company to introduce reclining loveseats and sofas on the market. Today, Elran is a leader in the industry and offers a complete range of reclining chairs, loveseats, sofas and many other options. With over 150 collections of various styles – traditional, transitional and contemporary – available in more than 550 fabrics and leathers.

“We believe in offering consumers products of extremely high quality that meet their expectations and are tailor-made for today’s lifestyle”, says Elran president Sheldon Lubin. Elran designs comfortable, timeless products that reflect the very latest trends in comfort and lifestyle features. Constantly evolving at the leading edge of technological innovation, Elran continues to fine-tune its recliner mechanisms and offer a terrific range of flexible styles and collections. Motion furniture has changed a great deal over the years. Today, recliners fit right in with the way we define comfort – cocooning at home and relaxing in our very own home theatre.

 You can see Elran‘s top frames here or shop in our store to try them in person.
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